DICK'S & Nike's "Scouts Are Out": Lil Dicky, NBA Stars Hunt for Basketball's Future

Pittsburgh, PA – March 17, 2026 – DICK'S Sporting Goods (NYSE: DKS) has announced the launch of a new marketing initiative, "The Scouts are Out," developed in collaboration with NIKE, Inc. (NYSE: NKE). This campaign, rolling out in anticipation of a peak period for basketball, is built around the premise that DICK'S retail locations are prime venues for identifying emerging talent in the sport. The initiative includes a series of digital videos showcasing a roster of athletes affiliated with Nike, Jordan Brand, and Converse. It emphasizes the month of March as a crucial time when aspiring basketball players demonstrate their abilities and climb through the ranks. Notable athletes featured in the campaign include Jayson Tatum, Sabrina Ionescu, Shai Gilgeous-Alexander, Stephon Castle, and Tyran Stokes.

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